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Documentary Music

It's Yours: A Film on Hip-Hop and the Internet

2020, Feb 13

1h 14m

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.

Directed by

Marguerite de Bourgoing

Written by

Marguerite de Bourgoing